The WWF is run at a local level by the following offices...
The story behind WWF’s panda logo
The inspiration for our logo came from Chi-Chi: a giant panda that arrived at London Zoo in 1961 – the same year that WWF was created.
Aware of the need for a recognisable symbol that would overcome all language barriers, WWF’s founders agreed that Chi-Chi’s distinctive shape and colour would make a great logo. The first sketches were made by the British environmentalist and artist, Gerald Watterson.
Based on these, Sir Peter Scott, one of our founders, drew the first logo. He said at the time that “we wanted an animal that is beautiful, endangered, and loved by many people in the world for its appealing qualities. We also wanted an animal that had an impact in black and white to save money on printing costs.”
The panda has since become a symbol not just for WWF but also for the conservation movement as a whole.
The WWF logo must never be altered or modified. It consists of three inseparable elements:
- The panda icon
- The WWF initials
- The white containment shape
When we refer to the WWF logo, we are referring to all three of these locked-up elements.
Important usage rules
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The logo must always include its white containment shape
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The WWF initials cannot be used separately from the full logo
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Copyright (©) and registered trademark (®) symbols must always appear on the logo
For more information about the use of the WWF logo – including transparent file requests or partnership reference approvals, please contact:
bounpone.sookmexay@wwf.org.la