WWF launches Wetland Ambassador Campaign 2004

Posted on
28 May 2004
Lijiang, China - The 2004 WWF Wetland Ambassador Campaign, launched today in Lijiang, Yunnan province, China, will extend its scope to include the Mekong River Basin as well as the Yangtze River Basin. 

This is the first time that the Wetland Ambassador Campaign has been organized across international borders, with 12 teams from 4 countries — China, Cambodia, Vietnam and Myanmar — taking part in the Mekong region. The campaign will also result in the establishment of 10 permanent campaign centers in the Yangtze Basin in China. 
WWF's Wetland Ambassador Campaign is a conservation, education, and awareness raising initiative that works by engaging with university students to conduct projects on important wetland issues and themes. The campaign has been working in China since 2001. 

This years' campaign is focused on approaching and managing river basins as an entire system, and is organized under the title “Living Rivers: From the Mountains to the Sea.” The topics of projects to be undertaken by the teams range from species conservation and the cultural value of wetlands, to the effects of exotic species, pollution, dams, and irrigation projects on river systems. 

The 2004 campaign is organized with joint support from Danone-Evian, in partnership with the Ramsar Convention Secretariat, the Mekong River Commission, and the State Forest Administration of China.  
For further information:
Zhang Yifei
Communications Manager, Yangtze Programme, WWF-China
Tel: +86 731 5110087
E-mail: yfzhang@wwfchina.org

Hoang Thi Minh Hong
Communications Manager, WWF-Indochina
Tel: +84 4 733 8387 (ext 126)
E-mail: hong@wwfvn.org.vn